BYD's November Sales: Overseas Market Soars Nearly 300%, Domestic Market Struggles with a 27% Drop

In November 2025, BYD achieved impressive sales figures globally, but faced a stark contrast between the soaring performance in overseas markets and a sharp decline in its domestic market. The company’s global sales reached 480,186 units of new energy vehicles, but domestic sales dropped by 26.81% year-on-year, marking a significant setback in the Chinese market.

While BYD's total sales remain robust, with overseas sales hitting 131,935 units—an astonishing increase of nearly 300% year-on-year—the domestic market saw a substantial decline of nearly 27%. The drop in the Chinese market has raised questions about the company’s ability to meet its ambitious sales targets for 2025, with experts predicting a likely adjustment to its annual goals.

Global Sales Surge Amidst Domestic Decline.

According to BYD’s production and sales report for November, the company’s total sales reached 480,186 units, down 5.45% compared to 506,804 units in November 2024. This marks the third consecutive month in which BYD's monthly sales failed to exceed the 500,000 mark. Cumulatively, the company has sold 4.18 million vehicles from January to November, achieving an 11.3% year-on-year growth. However, it has only met 91% of its annual sales target of 5.5 million units.

In the overseas markets, BYD’s November performance was a standout success, as sales crossed the 130,000-unit threshold for the first time, with a total of 131,935 units sold. This performance was critical in offsetting the decline in the Chinese market and mitigating the overall drop in total global sales.

Domestic Sales Struggling Amidst Intensified Competition.

The Chinese market, however, posed a significant challenge for BYD in November. The company’s domestic sales dropped to 348,300 units, down 26.81% from the previous year’s 475,800 units. This marked the fifth consecutive month of year-on-year decline in domestic sales. In total, BYD has sold approximately 3.27 million vehicles in the domestic market this year, which is a notable reduction from last year.

The performance of BYD’s various brands also showed significant disparities. The Dynasty and Ocean series, which are the cornerstone of BYD's sales, contributed 423,558 units in November, making up the majority of the company's total sales. On the other hand, the Tengshi brand sold 13,255 units, the Fangchengbao series achieved 37,405 units, and the Yangwang series only sold 703 units.

Shift in Model Preferences: EVs Maintain Growth While PHEVs Struggle.

When it comes to the technology of the models, BYD’s pure electric vehicles (EVs) maintained steady growth in November, with sales reaching 237,540 units, a year-on-year increase of 19.9%. However, plug-in hybrid electric vehicles (PHEVs) saw a significant decline, with sales falling by 22.4% to 237,381 units. Over the year, BYD’s cumulative sales of pure electric passenger vehicles reached 2.066 million units, up 42.3% compared to the previous year, while PHEV sales totaled 2.065 million units, showing a slight decline of 1.1%.

Sales Target Adjustment Likely.

BYD had set an ambitious target of 5.5 million units for the year, but with only 4.18 million units sold as of November, the company is far from meeting its goal. To achieve the original target, BYD would need to sell over 1.3 million units in December—an almost impossible task under the current market conditions.

The decline in BYD’s domestic market sales can be attributed to a variety of factors, including heightened competition in the Chinese electric vehicle market and shifting consumer preferences. The company will need to adjust its strategy for 2025 to adapt to the evolving market landscape and remain competitive in both domestic and international markets.