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How many cars did BYD sell in 2025?
BYD aims to sell 4.6 million vehicles globally by 2025, with overseas markets becoming a new engine for growth.
As 2025 drew to a close, BYD delivered a challenging yet groundbreaking year-end performance. Total sales of new energy vehicles reached 4,602,436 units, a year-on-year increase of 7.73%, maintaining growth momentum in a fiercely competitive market.
December sales reached 420,398 units, a year-on-year decrease of 18.2%, but pure electric vehicles continued to be a highlight, with total annual sales reaching 2,256,714 units, a significant year-on-year increase of 27.86%.
Overseas markets performed particularly well, with annual overseas sales exceeding 1 million units for the first time, a year-on-year increase of 145%. December exports alone reached 133,000 units, a year-on-year increase of 145%, becoming a crucial growth engine for the company.
BYD Denza: 157,134 units, up 24.7% year-on-year.
BYD Leopard: 234,637 units.
BYD cars price In China&How much do BYD cars cost?
I. Dynasty Series: Price Reduction Through Technology for All.
Qin PLUS DM-i 2025 (89,800~149,800 RMB): Price Changes: 10,000 RMB price reduction compared to the 2023 model; redundant features (such as wireless charging) removed from the top-of-the-line model; Technology Upgrades: The fifth-generation DM-i hybrid system achieves a thermal efficiency of 46%, and the pure electric range is increased to 80~150km across the entire series.
Han EV 2025 (188,800~299,900 RMB): Pricing Strategy: Benefiting from the decrease in silicon carbide chip costs, the starting price is reduced by 21,000 RMB; Performance Breakthrough: Utilizing an 800V high-voltage platform across the entire range, a 10-minute charge increases the range by 300km.
Tang DM-p Ares Edition (249,800~349,800 RMB): Price Adjustment: Low-end model discontinued; all models now come standard with Yunlian-C chassis + Eaton differential lock; Off-road Enhancement: Maximum wading depth increased from 700mm to 900mm.
Yuan PLUS 2025 (123,800~158,800 RMB): Cost Optimization: Switched to sodium-ion battery (400km range version), low-temperature performance improved by 30%; Design Minor Adjustments: Added camping kit (including rooftop tent interface).
II. Ocean Series: Intelligent Driving Value Reconstruction.
1. Pure Electric Biological Series.
Dolphin 2025 (102,800~129,800 RMB): Price Reduction: 14,000 RMB price reduction across the entire series; 'Cheese Yellow' limited edition color discontinued; Intelligent Upgrade: Equipped with DiPilot 4.0 (supports automatic parking + remote parking).
2. Seal DM-i 2025 (RMB 162,800~252,800): Technological Highlights: CTB 2.0 technology achieves a torsional stiffness of 45,000 N·m/deg; Breakthrough Range: Top-spec pure electric range of 200km (NEDC), supports 6.6kW external discharge.
2. Warship Series (Hybrid Exclusive).
Fleet 07 2025 (RMB 189,800~236,800): L3 Autonomous Driving: 5 millimeter-wave radars + 12 cameras, highway NOA covering 95% of roads nationwide; Energy Replenishment Innovation: Range-extended version supports battery swapping (completed in 3 minutes).
III. High-End Brand Matrix: Significantly Enhanced Technological Premium.
1. Denza – Deep Integration of Luxury and New Energy.
D9 Hydrogen-Electric Hybrid (RMB 458,800~488,800): Hydrogen fuel cell technology: 1200km range under CLTC conditions, 600km range with 5 minutes of hydrogen refueling; Business upgrade: Rear seats equipped with a 32-inch foldable 4K screen.
N7 2025 (RMB 288,800~428,800): Intelligent driving hardware: Dual Orin-X chips (508 TOPS computing power), supports urban NOA without map coverage; Accelerated charging: Full-domain 900V architecture, peak charging power 520kW.
2. Looking Up – A technology monopolist in the million-level market.
Yangwang U8 Civilian Military Edition (RMB 1,388,000): Armor protection: Roof with a crush resistance of up to 10 tons, bulletproof glass + self-healing tires; Power redundancy: Four-motor independent control + satellite communication emergency system.
U9 Production Version (1.8 million RMB): Solid-state battery: Energy density 450Wh/kg, range 650km (CLTC); Ultimate performance: 0-100km/h acceleration in 1.9 seconds, top speed 330km/h.
3. Formula Leopard – Expanding the Hardcore Off-Road Ecosystem
BYD Leopard 5 2025 Model (349,800~429,800 RMB): Lightweight breakthrough: Carbon fiber roof + aluminum alloy subframe, 15% weight reduction; Ecosystem connectivity: DJI vehicle-mounted drone automatic flight tracking + real-time terrain modeling.
Leopard 8 First Edition (648,800 RMB): Non-load-bearing body: Three differential locks + tank turn + snorkel (wading depth 1.2 meters); Outdoor ecosystem: Solar panels integrated on the roof (daily power generation 2kWh).
How good are BYD cars?
1. Technological Advantages and Price Difference:
Sodium-ion battery models (such as the Yuan PLUS) are becoming new favorites in the 100,000-150,000 RMB market segment, 8%-12% cheaper than comparable lithium-ion battery versions; Solid-state battery/hydrogen fuel cell models command a premium of 20%-35% due to technological barriers.
2. Intelligent Driving System Optional Strategy:
Basic L2-level intelligent driving (ACC + lane keeping assist) is free across the entire range; L3-level package (city NOA + valet parking) is available through a subscription (1980 RMB/year or a one-time purchase price of 15,000 RMB).
3. After-Sales Policy Adjustments:
The lifetime warranty threshold for the three-electric system has been raised: annual mileage ≤ 30,000 km (previously 50,000 km); Exclusive services for high-end brands: Owners of the Yangwang/Fangchengbao models enjoy helicopter rescue (annual fee 12,000 RMB).
The domestic market is under pressure, and technological bottlenecks pose a challenge.
BYD experienced a period of adjustment in the domestic market in 2025. From July to November, BYD's monthly domestic sales maintained double-digit declines, marking five consecutive months of year-on-year declines.
At BYD's extraordinary shareholders' meeting on December 5th, Chairman and CEO Wang Chuanfu unusually addressed the company's shortcomings, pointing out that its current technological leadership is not as strong as in previous years, the market impact of its technological achievements has declined, and the industry is increasingly characterized by homogenization.
The competitive logic of the domestic new energy vehicle market will change significantly by 2025. Price wars, exemplified by 'limited-time fixed prices,' intensified in the first half of the year but abruptly ended in the second half, followed by automakers collectively declaring an 'anti-involution' stance and demanding a 'value war.'
In the mainstream price range of 100,000-200,000 yuan, BYD faces intense competition from brands such as Geely Galaxy, Changan Deep Blue, and Li Auto. These brands' new models are increasingly aggressive in terms of intelligent features and pricing strategies, directly diverting BYD's core customers.
Meanwhile, some consumers' higher demands for BYD's intelligent cockpit and assisted driving functions have not been fully met, leading to a relative decrease in product appeal.
Wang Chuanfu frankly admitted that 'technology is not leading enough.' This statement does not deny BYD's technological strength but rather points to the reality that its 'differentiated advantages have been diluted.' In recent years, BYD led the market with disruptive technologies such as the Blade Battery and DM-i Super Hybrid. However, with rapid technological iteration in the industry and competitors catching up, these once-dominant technologies are no longer scarce.
Faced with these challenges, the company revealed at this extraordinary general meeting that, relying on its 120,000-strong engineering team and focusing on addressing electrification pain points and refining intelligent technologies, it plans to launch new technologies 'surpassing the Blade Battery and DM-i' in the next 2-3 years. 'Products have cycles, and technological development also requires cycles. The company's strength lies in its technological advantages. We have the capability and confidence to lead the industry's development with more groundbreaking technologies in the coming years.'
BYD anticipates that by 2025, the penetration rate of new energy vehicles in China will exceed 50% for two consecutive months starting in October, marking a shift in the industry from 'policy support' to 'market-driven growth.' In this transformation, BYD needs to rediscover its own rhythm.
BYD's overseas expansion is accelerating, and its globalization strategy is yielding results.
In stark contrast to its domestic market performance, BYD is making rapid progress in overseas markets. In the first 11 months of 2025, BYD's overseas sales reached 912,900 vehicles, a year-on-year surge of 2859.50%, far exceeding the total sales for the entire previous year. Annual overseas sales have surpassed 1 million vehicles, becoming a key engine for BYD's performance growth.
BYD has achieved breakthrough growth in several key global markets. In the first nine months of 2025, BYD's cumulative sales in the UK market reached 35,604 vehicles, a year-on-year increase of 576.9%, surpassing established British car brands.
BYD's globalization has evolved from simply exporting products to exporting its entire supply chain. Factories in Brazil, Thailand, and Hungary have commenced production, achieving localized manufacturing. The Rayong factory in Thailand has enabled local employees to independently produce complete vehicles; the Brazilian factory covers both pure electric and plug-in hybrid models, targeting the South American market.
BYD has established a research and development center in Europe, shifting its focus from 'product export' to 'technological breakthroughs.' In May 2025, BYD established its European headquarters in Hungary, deeply integrating with the local automotive industry.
The European headquarters will handle three core functions: sales and after-sales service, vehicle certification and testing, and localized model design, signifying further integration and development of the new energy vehicle industry chain and supply chain.
BYD adopts a 'tailored' strategy in different markets. Market data shows that plug-in hybrid models are more popular in markets such as Mexico, Brazil, and Turkey; while pure electric vehicles dominate in markets such as Thailand and Indonesia.
For the Japanese market, BYD specifically developed the pure electric K-Car model K-EV BYD RACCO, precisely matching local demand, and launched a dual-line strategy of 'pure electric + hybrid'.
The growth in overseas sales has also optimized BYD's profit structure. In markets such as Europe and Brazil, high-end models have achieved large-scale sales, and stable pricing has allowed overseas business to not only boost overall sales but also become a 'profit ballast,' making up for some of the gaps in the domestic market.
Faced with trade barriers such as the EU's tariffs on Chinese electric vehicles, BYD effectively circumvented them through localized production. These policies directly increased export costs; some automakers have estimated that tariff costs in the European and American markets alone eroded more than 15% of profit margins.
BYD mitigated this challenge through localized production.
BYD's 'rooting itself overseas' strategy is not limited to building a sales network but also includes deep integration with local societies and industries. BYD plans to conduct joint research with at least three Hungarian universities and work with local suppliers and companies to promote the upgrading of the new energy vehicle industry chain.
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